Artistic Director, SourceWerkz
Founder and Artistic Director, ONE Chamber Choir
Ai Hooi’s philosophy for choral music and teaching stems from her view that a fulfilling musical journey is one that is filled with sincerity, love and excellence. She uses the creation of music as a platform to share and infuse her values and beliefs in her singers, and inspires them to use the beauty of music to craft experiences that touch the hearts of the audience.
Ai Hooi actively contributes to the growth of the local choral scene, through nurturing younger choral conductors and choristers. On top of conducting several local secondary and junior college choirs, Ai Hooi established ONE Chamber Choir, a young adult choir. ONE entered into a partnership with the Song Lovers Choral Society in 2010 (formerly known as Lee Howe Choral Society), to form its youth wing. In 2017, the choir achieved the 2nd Prize of the Mixed Choirs category at the 15th International Chamber Choir Competition Marktoberdorf 2017, as well as the Special Prize of the Carl-Orff-Stiftung Diessan am Ammersee for the best interpretation of a choral worked premiered at the competition for “The Emigrant” by Wolfram Buchenberg. Recently, the choir took part in the 10th World Choir Games in Tshwane, South Africa and achieved Gold in all three categories they competed in, including Champion of the World Choir Games in the Chamber Choir Category.
She has also been the conductor of the Hwa Chong Institution Choir since 2000 which has achieved numerous accolades over the years, including emerging Champion in the Mixed Choir category at the 5th World Choir Games 2008, achieving the title Absolute Winner (top choir across categories) at the Festival of Songs Olomouc, and the Prix du public (Public prize) at the 2010 Florilège vocal de Tour.
Ai Hooi also co-founded Sourcewerkz PL to further her calling to teach, touch and transform the larger choral community and its audience. To date, Sourcewerkz has organised the Winter Choral Festival in Hong Kong since 2010 and Festival Coros de Verão in Lisbon since 2012, as well as various workshops with international choral clinicians. In 2014, she conceptualised and directed the 1stSingapore International Choral Festival and since then, SICF has played host to over 10,000 choristers and is now in her sixth iteration.